What A Terrible Commercial

"philaDLJ" (philadlj) 01/12/2016 at 16:04 • Filed to: Nissan, Titan, XD, pickup trucks, commercials

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Easy, Nissan: Toyota tried and failed to join the Big Boys and lost with far less pretentious marketing.

EL_ULY > philaDLJ 01/12/2016 at 16:12

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sales figures do not represent badassness

PotbellyJoe and 42 others > philaDLJ 01/12/2016 at 16:29

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Wow, that was nonsense. This coming from a guy who used to consult on advertising for feminine hygiene products.

PanchoVilleneuve ST > philaDLJ 01/12/2016 at 16:33

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Any failure Toyota may have had in the American truck market is because they’re too busy being synonymous with “practical, durable, Honestly, the one company that would have would up being the new king in the US was Mahindra, who would have totally taken the market by being the only company making a simple, basic, small diesel pickup in the country, which is everything fleet pickup buyers want and need that nobody offers for whatever reason.

The worst thing about the whole Mahindra debacle is they pulled their plans for pretty much no reason. Seriously, they were totally primed to own everything while paving the way for Indian cars to penetrate the American market, riding in on a reputation for rugged, unstoppable dependability, and then just were like “nope”.

Logansteno: Bought a VW? > philaDLJ 01/12/2016 at 16:43

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I really liked that for some reason.

HammerheadFistpunch > philaDLJ 01/12/2016 at 16:43

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It took too long to get there but I like the payoff

nermal > philaDLJ 01/12/2016 at 16:46

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I like how they show domestic trucks from the 80s and 90s as their inspiration. Also, the tone of the commercial reminds me of a poor hungry British child begging for more porridge. “Please, may we have some market share? Pretty please?” *puppy dog eyes* *coughs*

Also, missing giant window sticker:

Your boy, BJR > philaDLJ 01/12/2016 at 16:49

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WHY ARE YOU SELLING A JAPANESE PICKUP WITH RUSTIC AMERICAN VALUES? YOU’RE NOT MOPAR, NISSAN!

NOW CUT IT OUT!

Matthew Phillips > philaDLJ 01/12/2016 at 19:18

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I really like this :D!!!

gmporschenut also a fan of hondas > philaDLJ 01/12/2016 at 22:35

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way too long for their target demographic.

philaDLJ > gmporschenut also a fan of hondas 01/13/2016 at 10:56

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I saw this during the CFP Championship, as if it was supposed to mimic a Super Bowl ad.

And it did; it reminded me a lot of the Maserati Ghibli ad.

Only worse. Sooo much worse.

philaDLJ > Your boy, BJR 01/13/2016 at 10:56

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I liked Dogs Love Trucks.